Krama

Market Growth

Market Growth refers to the increase in the demand for a product or service in a specific market over a defined period. It is often measured in terms of sales volume or revenue and can be influenced by various factors including consumer preferences, economic conditions, technological advancements, and competitive dynamics. Market growth can be analyzed through growth rates, which compare the current market size to previous periods, typically expressed as a percentage increase. Companies often leverage market growth opportunities to expand their operations, invest in new product development, or explore new market segments. Understanding market growth is crucial for businesses as it helps them make informed strategic decisions, allocate resources effectively, and anticipate market trends.