Krama

Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the overall industry. It is used by businesses to understand consumer needs and preferences, identify market trends, evaluate the effectiveness of marketing strategies, and make informed decisions regarding product development, pricing, and distribution. Market research can involve qualitative methods (like focus groups and interviews) and quantitative methods (such as surveys and statistical analysis). The goal is to provide insights that help companies align their offerings with market demand and enhance their competitive positioning.